1966 Calvert Whiskey Ad "Soft Whiskey proving ground"

Description: 1966 CALVERT WHISKEY vintage magazine advertisement "Soft Whiskey proving ground"

~ The Soft Whiskey proving ground. In this day and age of proving products scientifically, we have an unscientific suggestion. Taste ours. One sip and you'll know why we couldn't possibly call it anything but Soft Whiskey. You see, Soft Whiskey is soft. It goes down just like the name says. After that, it acts like any other 86 proof whiskey. It's just that getting there is a whole lot easier. But how to prove that to you? That was the problem. After all, Soft Whiskey looks like any other whiskey. And it acts like any other whiskey. So what's left is what we're selling, the way Soft Whiskey goes down. At which point someone said: "Why not just ask people to try it?" Our first reaction was that that was a bad idea. It wasn't scientific. Our second reaction was that that was a good idea. ~

Size: The dimensions of the full-page advertisement are approximately 10.5 inches x 13.5 inches (26.75 cm x 34.25 cm).

Condition: This original vintage full-page advertisement is in excellent condition unless otherwise noted (inside back cover of magazine).