1937 Arrow Ties Ad "What Color Should a Tie Be?"

1937 Arrow Ties Ad "What Color Should a Tie Be?" ~ The full dimensions of the advertisement are approximately 11" x 14". This original vintage advertisement is in excellent condition unless otherwise noted.



Cluett Peabody & Company, Inc. once headquartered in Troy, New York was a longtime manufacturer of shirts, detachable shirt cuffs and collars, and related apparel. It is best known for its Arrow brand collars and shirts and the related Arrow Collar Man advertisements (1905 - 1931). It dates, with a different name, from the mid-nineteenth century and was absorbed by Westpoint Pepperell in the 1980s. The Arrow name is still licensed to brand men's shirts and ties.

In 1851, Maullin & Blanchard, manufacturers of collars, began operations at 282 River Street in Troy, NY. This company was succeeded in 1856 by Maullin & Bigelow, and in 1861 by Maullin, Bigelow, & Co., when Mr. George B. Cluett, a clerk in the company since 1854, became a partner. Upon the dissolution of the partnership in 1862, Joseph Maullin and George B. Cluett formed the firm Maullin & Cluett. On the death of Mr. Maullin in 1863, the firm Geo. B. Cluett, Bros., & Co. was formed.

In 1891, Geo. B. Cluett, Bros., & Co merged with Coon & Co., also of Troy, NY, to form Cluett, Coon & Co., bringing Frederick F. Peabody into the firm. The Cluett, Coon & Co soon became the Cluett, Peabody & Co. in 1899.

Prior to 1919, the principal business for Cluett, Peabody & Co. was manufacturing men's shirt collars. However, beginning in the 1920s the demand for collar-attached shirts grew considerably, while the detached collar business experienced a decline. In 1929 Cluett, Peabody & Co. established a national menswear business under the Arrow brand name. The "Arrow" name gradually grew into a product line that included shirts, collars, handkerchiefs, cravats, pajamas, and underwear for men and boys.

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