1937 Delco-Frigidaire Ad "Rotopower" ~ The full dimensions of the advertisement are approximately 11" x 14". This
original vintage advertisement is in
excellent condition unless otherwise noted.
Frigidaire is a brand of consumer and commercial appliances. Frigidaire was founded as the
Guardian Frigerator Company in Fort Wayne, Indiana, and developed the first self-contained refrigerator (invented by Nathaniel B. Wales and Alfred Mellowes) in 1916. In 1918, William C. Durant, a founder of General Motors, personally invested in the company and in 1919, it adopted the name
Frigidaire. From 1919 to 1979, the company was owned by General Motors. During that period, it was first a subsidiary of Delco-Light and was later an independent division, based in Dayton, Ohio. Frigidaire was sold to White Consolidated Industries 1979, which was in turn purchased by Electrolux, its current parent, in 1986.
The company claims firsts including:
* Electric self-contained refrigerator (September, 1918 in Detroit)
* Home food freezer
* Room air conditioner
* 30" electric range
* Coordinated colors for home appliances
Retrieved from
Wikipedia.